15 July, Google released second-quarter earnings after the conference call, product, senior vice president Jonathan Rosenberg on Google’s products introduced in detail, the following is Rosenberg’s statement: First introduced to the Google search engine, the traditional search engine works: the user input click Search, and then came a series of links to related sites. But now more and more complex sites, videos, books, music and other information on the amount of data increases rapidly, the traditional search engines have lagged behind.
In order to improve the user experience, speed up the search speed, we developed a new indexing technology, “caffeine” (Caffeine). “Caffeine” is a completely different and the index of technology in the past, when we captured the video or pictures of a similar type of information that can directly add them to the index, there is no additional delay. This means that users will be able to get more timely information, in fact, “caffeine” twice as fast in the past.
Once you get your search results, you may also need to filter the results. To this end we have developed a new user interface, the left of the page there are some options, the user can use these options to filter. I especially like the “time selection” feature that can help me find the results of a particular time. For example, you type “oil spill”, then select 1969, you can get more information on Santa Barbara (Santa Barbara) oil spill information.
Sometimes you need may be only a result. Google search engine is very smart, we know your real needs, and accurate feedback of results to come back. For example, enter “Obama birthday”, Google will directly reflect the “August 4, 1961,” and it placed first in search results, reference to different sources of information will link below. There are more advanced, such as typing the South African capital of Pretoria (Pretoria) The first letter, we have shown the results.
I specifically pointed out that these improvements because most people do not realize that search engine changes, the user in most cases found in search results only faster, and easier to get the desired information. I remember that in January a conference call that we are developing many new features that make it easier for users to live and work, improve search engine is one of them. Google There are many other improvements, such as “voice search,” added the six language support, we released all the page spelling error correction function, there are other more than 100 of the new improvements. In fact, we have developed so many new features, so had to post a blog every week, to introduce improved search.
However, it is interesting that with the improvement of search operations, in fact, bring us an even greater challenge. Advertising may need to speed up the pace to do better. Otherwise, people will not click on ads, this is not good. Therefore, this power from the consumers who control all media, not just search. The past is to see or listen to consumers advertisers want to show, but now not. I think this is a fundamental change in the advertising industry.
When people do not need to see your ad, how do you do? Do you have to make advertising make people really want to see. A few weeks ago, I saw Piazza San Marco in Venice, a huge advertising a ski suit. Ads like the 90-degree turn, because we were all wearing shorts and T-shirts, and sweat. I watched and thought, “Well this is not in a waste of money.” Therefore, I use the phone and took pictures of the ads, will send it to my team, that ad is great room for improvement. We’ve added a new advertising model, and focus more on quality. The new advertising model leading advertising publishers to add their ads more useful information, such as advertising images, the local address or telephone number. As a result, when you use the cell phone search, you are more willing than before, which contains the addresses and telephone numbers click advertising. This seems obvious, but we proved from the data on its authenticity. Since the click on the link to their cell phone advertising, our customers – Carnival cruise booking through mobile phones increased by 175%.
Advertising, I know you often mention quality. I am proud to say that in the past few years, we gain the most productive quarter. In the search business from more than ten rounds of action driven large rapid revenue growth. For example, the better ads on the second page of search results. Meanwhile, Google network display platform has more than 20 quality improvement.
Display advertising is also very good. Its latest development is that we are working with agency partners to work closely with an “audience buying patterns.” I think this is a fundamental change in advertising trends, the ultimate goal of this model is to our network, specify a particular audience, such as your goal is “18 to 35-year-old basketball like women”, we will automatically for you Lock the audience.
Sales, this is the start of business last quarter, we are making progress. Advertisers to track the people who visited their Web site. Interest-based advertising, we launched the business last year, also achieved very good results. Our third-quarter launch of the “double-click advertising exchange” will be, too. We’ve got the top ad networks, and is tracking a number of large buyers such as advertising holding company. The technology will be real-time bidding, and all the advertisers and those who want to participate in open collaboration, advertisers really love this technology.
We hope to open all the things we do. We believe that open systems better than the website, the site is more conducive to competition, and open the system more user-friendly. This is not charity, when the site run better, more and more people will use it more frequently, meaning that the more frequent searches. Android is a leading example, as Patrick said, we start every day, more than 160,000 of the Android device, the last quarter rose to 650 million. Even more interesting is that these devices updated completely independent of Google.
Android market is open, there are more than 70,000 applications. In April, when about 30,000. When these new applications are continuously being created, you will realize that cell phones are not isolated, but millions of computers 24 / 7 link up. Original thought was impossible, we can use these procedures can be done. We have just released a new version of the glasses, you can let your mobile phone smart translator, to read another language.
Therefore, cloud computing also means that enterprises can make full use of the advantages of these innovations. We just launched this feature: you upload PDF or scanned document images, we will convert it to text, so you edit it. You do not need to install any special software or anything else. If you are a Google application, users can easily work. I hope you played our special graffiti game Pac-Man. May 22, we celebrate its 30th birthday, users spent 4.8 million hours probably play the game. I hope you do not miss.
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