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Also listed in the first 74 days, Google Nexus One of the sales of 135,000, Apple sold one million iPhone, Motorola Droid sold 1.05 million. What issues led to a bad start for Google Mobile?
According to www.wired.com website reported that the launch of its first smartphone NexusOne less than four months later, Google’s enthusiasm seemed to abate.
Indeed, Nexus One of the sales chart in its market share is simply insignificant. Also listed in the first 74 days, Google Nexus One of the sales of 135,000, Apple sold one million iPhone, Motorola Droid sold 1.05 million.
But this does not mean Nexus One is a failure. This is more like a thought-provoking experiment, so that Google Labs was on the mobile phone business Qiefu feelings.
Google Nexus One provides for the direct experience and the opportunity to reach consumers directly. High German telecommunications analyst Jack (Jack Gold) that "this is not to say Google will become a mobile phone company, but Google will get a large number of mobile devices to form a huge ‘association platform’, based on the Nexus One of the early buyer analysis, test, adjust their ecosystem to survive. "
The following are Google has, or should the sale of Nexus One lesson drawn 5.
Sell sell mobile phone computer ≠
At first, Google’s strategy is to sell mobile phone sales only through the network, rather than the traditional wireless carriers store sales, at first glance, this trick really is creative and intelligent, after all, electronic products, almost all consumers choose networks purchase, including computers, mobile storage, digital media players, and even TV.
Who use mobile phones, but this trick would not work. Users tend to look at a hand playing with mobile phones, retail stores and more popular entity and support of equipment on display.
Market research firm Forrester Research analyst Charles Galvin (Charles Golvin) states: "Google on mobile phones become more like other consumer electronics, like ‘online + no subsidy’ argument the result proved to be wrong, or at least premature," , "Google on the phone to support both the network and the media been ridiculed, in the highly competitive mobile phone world, their approach does not work."
Marketing campaign
See the iPhone TV ad? Is so. Smart phones are not just "technology control" of the patent, if you want to sell to consumers, through traditional media channels must start "campaign."
But Google did not grasp "the first Google phone," the publicity gimmick to convince the potential loss of opportunity for consumers to buy products, resulting in consumers not able to have a profound impression on Google Mobile, they do not have an opportunity to hear Google tell them this Where a specific phone.
Mobile phones, the "new" Google
Search giant’s network products in the mass response among users, even Google Wave This semi-mature and creative support of fans are quick to perfect its market appeal is evident.
However, consumer electronics, Google also slightly Sentimental, a place which must be fought.
On the one hand, Google must establish retail relationships. iPhone in Apple’s own retail stores, sales of Motorola’s Droid Jiede Best Buy, Google also need to find the right phone for their sales locations.
On the other hand, Google also mobile phone operators need to build relationships. In the mobile world, operators have enormous power: there is no good cellular data network, and then high-end mobile phones will be turned into an exercise in frustration. Google needs to rethink its strategy for the retail.
Complex mobile phone ecosystem
Google saw the Windows PC, Microsoft is how all-powerful, but also hope to replicate this success to your phone with Android. But compared to bundled product in the same company’s proprietary operating system, Google is more inclined to separate the two.
Motorola and HTC in buying this account, but to help them get rid of the old operating system to use Android, Google phone needs to understand the design, development, pricing, and sales and other links. In addition, Google also understand the habits of consumers to use products, as well as their challenges and threats.
Key: Developer of trial and error experiments
The success of Apple’s App Store model stimulated a large number of competitors to follow. But in addition to Android, applications other shops, including the BlackBerry and Palm program stores the world are to become a strong contender to Apple’s program stores the list.
Google gives developers a generous mood, a considerable part of the Nexus One of the sales goes to the programmer, this is not accidental. High, said the early users of those phones just tend to speak about their own problems identified, which helps to get feedback at an early stage, to eliminate bug, debugging equipment, so Google would not have on the HTC and Motorola dependence.
On Google, the trial and error experiment is not over. Google vice president of mobile platforms, Android "Czar" Andy Rubin (Andy Rubin) has said it plans to launch a series of Google Mobile. If nothing else, the next generation Google phone will not repeat the Nexus One of the errors, as Google phone will have a better future.