Jobs: Some Thoughts on the Flash

A long-standing relationship between Apple and Adobe. Adobe is also the founder of the garage that now has become a legend in the work, we already know. Apple is their first big customer, their Postscript Language replaced our new Laserwriter printer was used. In many years, one of the shareholders of Apple are Adobe, with its 20% stake. The two companies work together to create the desktop publishing industry, many of these happy moments, but that part of the golden age is over, we parted ways. Apple went through the process of dying, Adobe Acrobat products by virtue of their access to the enterprise market. Today, the two companies still work together for the creative industries in customer service – Adobe’s Creative Suite software customers, there is about half of Apple users. In addition, we almost have no other common interest.


I would like to point hastily write about my views on Adobe Flash technology to facilitate the customers and the critics a better understanding of why we in the iPhone, iPad and iPad on blocking it. Adobe has said that our main application to store product protection program, the starting point also for business reasons, but in fact it is because of technical reasons. Adobe claims that we are a closed system, but Flash is open, but actually the opposite. Let me explain what.
The first is "open."
Adobe Flash technology is 100% proprietary, exclusive of these patents as Adobe, but Adobe also its future development, and prices have absolute control. Despite the wide range of popular Adobe Flash technology, this does not mean that it is open, because it completely Adobe control exists only for the Adobe. No matter from which point of view, Flash technology is a closed system.
Of course, Apple also has a number of patented products. While the iPhone system, iPod and iPad is a patent, it We still believe: that all network-related standards should be open. So Apple chose to abandon Flash HTML5, CSS, and JavaScript and other open standards. Apple’s mobile devices using these standards have a high-performance, low power consumption characteristics. HTML5 standards in this new network has been Apple, Google and other companies to adopt, it allows developers to develop better graphics, printing and animation, does not require third-party browser plug-ins (eg Flash) can be converted. HTML5 is fully open, take care of it by a standards committee, of course, Apple is also a member.
Apple even develop open standards for the network. For example, Apple’s open source project from a start to build the WebKit, which is a completely open source HTML5 rendering engine, it is also the core of Safari browser, the browser used in all of our products. WebKit has been widely accepted. Google it for the Android browser, Palm also use it, Nokia is using it, RIM also recently announced plans to use it. In addition to Microsoft, almost all of the smart phone browsers use it. In order to make technology more open WebKit, Apple has it as a mobile browser standards.
Secondly, the "entire network."
Adobe keep saying can not connect the Apple device, "the network" because 75% of Internet video using Flash. They did not mention the point is that almost all of the videos have a different format – H .264, iPhone, iPod and iPad support this format. Youtube has an estimated 40% of the online video, Apple’s mobile devices are tied with the application of the iPad is to provide the best browsing experience. In addition to Youtube, such as Vimeo, Netflix, Facebook, ABC, CBS, CNN, MSNBC, Fox News, ESPN, NPR, "Time", "New York Times," "The Wall Street Journal," "Sports Illustrated," "People," " National Geographic, "many, many other companies can support, iPhone, iPod and iPad user does not have much loss of video.
Another reason Adobe is Apple’s device can not play Flash games. This may be true. More fortunate is that in Apple’s application store has 50 000 games and entertainment applications, many of them still free. iPhone, iPod and iPad will be more and more of the game, far from being comparable to other platforms.
Third, on the reliability, security and performance.
Symantec recently pointed out, Flash in 2009, the most innovative safety record. We also have first-hand information, display Flash is one of the reasons leading to crashes Mac. We have cooperation with Adobe, to try to resolve this problem, but they still persist unchanged for years. We did not want for Flash, reduce the iPhone, iPods and iPads reliability and security.
In addition, Flash on mobile devices is not well run. By convention, we have been asking the past few years Adobe Flash can run well on mobile devices – any mobile device. Progress but still nothing. Adobe has said publicly, Flash support for all the early 2009 launch of the smart phone, and then the second half of 2009, mobile phone, and then the first half of 2010 mobile phone, and now they have to say that the second half of 2010. I think they will eventually introduce new products, can be glad that we do not have patience to wait. Who knows how it will perform it?
Fourth, life time
In the video, in order to extend battery life, mobile devices must decode in hardware, software decoding if the electricity will cost more. Now mobile devices including a decoder, called H.264, which is an industry standard for all Blu-ray DVD player, this standard is Apple, Google, Vimeo, Netflix, and many other companies to accept.
Although Flash has also recently included in the H.264 support ranks, but now almost all Flash website requires the older generation decoder, it can not run in the mobile chip, so I had to resort to software. Difference is amazing: for example, H.264 video on the iPhone can play 10 hours, but can only play with software decoding less than five hours.
When the web page and then use the H.264 video coding, it can not use Flash technology. And they can run well on Apple’s Safari, Google Chrome browser, without plug-ins entirely, in the iPhone, iPod and iPad on effectiveness.
Fifth, with the touch screen.
Flash is designed for the computer and the mouse, rather than the finger-controlled touch screen. For example, many of the Flash pages have a "flip" feature, when the mouse over the above will bring up a menu or other element. Apple’s revolutionary multi-touch interface does not use the mouse, there is no "flip" the concept. Many of the Flash pages in order to support the touch devices need to write. If the developers need to rewrite the page, why not use more advanced technology HTML5, CSS or JavaScript?
Even if the iPhones, iPods and iPads able to run Flash, can not resolve this problem, most of the Flash site to support the touch device, or to rewrite the code.
Sixth, and most important point.
Flash aside the closure of arbitrary, technical shortcomings and do not clearly support both touch equipment, there is an important reason that we do not support it. We have discussed the site uses Flash video and interactive content of the downward trend, however, still required the developer to accept Adobe Flash, development and application in our device.
We know injury experience, so that third-party interference is between the platform and developers will eventually create a low-standard applications, it will hinder the platform’s expansion and progress. If the developers increasingly rely on third-party development libraries and tools, then select only the third new feature, developers can enjoy the platform superiority. We can not allow third-party domination, not third-party developers to develop for what, what can be developed.
Worse, once the third party to provide a cross-platform development tool, they may not increase as a single platform tool, unless the tool can adapt to all platforms. In this way, developers can only develop after the minimum standards of application. Reiterate that the detention of developers, so they can not use our innovative and enhanced products, which we can not accept the results, because they do not go to the competitor’s platform.
Flash is a cross-platform development tools. To develop for the iPhone, iPod and iPad developed the best application, this is not Adobe’s goal. Let them cross-platform development is the goal, but also Adobe applications to increase Apple’s platform is very slow. For example, although Mac OS X has launched nearly 10 years, Adobe fully accepted until two weeks ago before the introduction of the CS5. Adobe is the last fully accepted the Mac OS X third-party developers.
Our motivation is simple: we want to provide developers with the most advanced and innovative platform, we hope that they directly stand on the shoulders of Apple’s platform, to create the world’s best application. We hope to continue to enhance the platform for developers to create Gengrang exciting, more powerful, more interesting, more useful applications. To win-win situation, we sell more equipment, because we have the best applications, developers increasingly have a wider user base, users can choose more fun, also a wider choice of surface.
In short, Flash applies to PC era, exists for the PC and the mouse. For Adobe Flash is successfully run the business, we understand why it hopes to surpass PC. However, low-power mobile devices about, touch interface and the development of network standards, these are short-board Flash.
Media avalanche, lies in their content to Apple mobile devices, which prove that Flash is no longer the must-watch video, but also many other sites of non-essential. Apple’s application store 200 000 applications have tens of thousands of developers that Flash is not a necessity, without which it can also create a better, richer applications, including games.
The new era of development of mobile standards, such as HTML5, will win on mobile devices (computers will be the same). Perhaps Adobe should concentrate on building for the future HTML5 tool, not a criticism of Apple giving up all day thing.
Steve Jobs
April 2010

Gizmodo exposure the fourth generation iPhone, "Jobs" was very angry

Web site Gizmodo recently by well-known international IT Apple pocketed the face fourth-generation iPhone, Apple software engineers Gray Powell in a bar when the field test next-generation iPhone accidentally lost the phone, but Gizmodo has found this phone, and extensive coverage .
Gizmodo on the fourth-generation iPhone, photo, prototype demo and found ways after a large coverage, Apple sent a lawyer’s letter to Gizmodo, demanded the return of this phone. Gizmodo published quickly by Apple confirmed their reported are indeed the real Apple product, and that has the prototype was returned to Apple.
But today, Gizmodo has published an article, this iPhone will be revealed after the dismantling dismemberment plan, it exposed in front of everyone without reservation.
For the series of acts Gizmodo, Jobs must have a very angry, and foreign friends to make the following spoof video for "Jobs" angrily tells the exposure of fourth-generation iPhone feelings.

10 new features, full resolution of the new generation of iPhone real machine

For a new generation of Apple’s upcoming iPhone, though there have been rumors that the disclosure, but the authenticity of the various versions is hard to discern. Just yesterday, the fourth generation of light aircraft was also one that iPhone really was fake knockoff that time, but there is considerable evidence for the re-display machine does a new generation of Apple’s upcoming iPhone. Recently, the famous technology blog Gizmodo claims to have got the next-generation iPhone HD, and through the release of a large number of real machine image that machine is missing the factory prototype of that department, not only iTunes can be identified, but also has IMEI and UDID.
Although this is the true exposure Gizmodo machine may be the latest generation of Apple’s iPhone prototype, two months after the release of its next product is the real commercial version, but comprehensive look at all aspects of the Apple iPhone generation exposed by the media ahead of time become a reality.

1
Gizmodo the disclosure of information from the current point of view, this is the next-generation iPhone running iPhone OS4.0 past systems, but soon after fell into their hands by Apple to allow remote control of the way into a phone "bricks."

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Nevertheless, this prototype of a number of functional specifications and features numerous before or confirm rumors. For example phone screen is not only larger than in the past, the resolution may reach 940 × 460 pixels, the display will be more visual impact.

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Second, the new generation iPhone also does have front camera, or even the back of the built-in camera body is also equipped with a flash component. As to whether the rumors of the five million pixel camera although not confirmed, but I think there should be no matter how much suspense. It is noteworthy that, in our exclusive coverage of the past have revealed that a new generation of iPhone’s screen will be stretched, while the width is similar with the iPhone 3GS, and that argument has now been proved.

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And in accordance with the prevailing view, a new generation of iPhone’s back cover is made from the glass and back cover design for the whole plane, rather than the current iPhone 3G and iPhone 3GS as the curvature of the design. In addition, Apple LOGO will be the current location of the iPhone 3G and iPhone 3GS the logo the same position, as the second half marked iPhone and model. The exposure of the real machine from the current contrast image view, these claims have all been proved.

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Perhaps in order to improve the phone’s battery life, a new generation of iPhone the volume occupied by the ratio of the battery also increased by 16%, while body weight has increased by 3 grams than in the past. At the same time a breakthrough in storage capacity is 64GB over the past rumors have reached the 80GB, but this statement is true remains to be confirmed.

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As in the past was considered to be the most incompatible with the Apple-style buttons design, the next-generation iPhone uses a separate volume button design, and all the buttons are all metal build. As for the other, such as 3.5 mm headphone jack and data interfaces with the last iPhone 3GS is basically not much difference.
Be noted that in the past we have disclosed a new generation of iPhone will use the micro-SIM card to say this has been confirmed, which means that the parallel machine version of the future need to cut cards in China prior to use. Also for those who also use a new generation of iPhone and other mobile phone models of users, there also may be replaced for the trouble.

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In addition, in accordance with the previous statement, the slot machine was right in the design of the screen, rather than in the past has been used in top of the screen. As for other changes in the new generation iPhone also added an extra microphone, can absorb noise, making the handset’s voice more clearly.

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Apple’s next-generation iPhone’s screen will also enable the generation of one another screen within the screen on the outside for the whole design, if damaged, then replacement will be costly. However, the aircraft’s home button to use glass steel, more durable than in the past, this will no doubt always use the iPhone OS4.0 users a new version of the system of multi-tasking capabilities greatly help.

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Comparison of images from the real machine is verified at this point in the past, we reported that the next generation iPhone will be thinner to say, at the time described in the aircraft fuselage or the thickness is estimated that only iPhone3G half to two-thirds of iPhone 3GS thickness is about. Around the same time as mobile metal frame body treatment, but the metal frame metal frame than the current width, but accompanied by pitch.

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Especially noteworthy is the new generation of iPhone’s back cover with a very special "exotic glass" material, not only have the shine, wear, scratch, etc, and perhaps more importantly, the ability to improve cell phone signal reception. The feature is currently used in Apple iPhone plastic back cover and the iPad and iPod touch with the metal material has a strong wireless network signal interference (many iPad users to find their ability Wi-Fi signal reception is poor, mainly due to the back of a huge aluminum shell wrapped signal obstruction). Apple in 2006 has applied for a patent is a special ceramic material is used as a shell of mobile devices, can effectively enhance the effect of the signal received.

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Therefore, the broad exposure of this new generation of iPhone, many details of the content, about two months after the release of the new iPhone, will have the following new features:
1, an increase of front video camera, video calling;
2, marked improvement in the back of the camera, not only than the current iPhone 3GS the camera to a large number of, and with a flash;
3, using the same version with the iPad 3G SIM Card Micro (Micro-SIM), to abandon the current standard SIM card;
4, screen resolution significantly improved, although still not sure whether the rumors of a 960 × 460 pixels, but at least the viewing area and display the results so than the iPhone 3GS significantly improved;
5, iPhone adds an additional top Mack, absorb noise, making available during the call clearer sound quality;
6, the volume buttons change the design with separate, independent two separate radio button;
7, the new machine’s power, mute, volume buttons, and side of the border all the metal materials;
8, the internal battery than the iPhone 3GS increase of 16%, which means that the layout of other components more closely.
9, weight increase than in the past 3 g, body thickness becomes thinner
10, the back using Apple’s patented "strange glass" material, not only have the shine, wear, scratch, etc, but more importantly, can improve cell phone reception signal.

The world’s 50 most innovative companies, Apple’s reelection as champion for 6 years

According to Hong Kong media reports, “Business Week” named this year’s “Global Top 50 most innovative companies” list, Apple’s 6 year in a row champion.
Selected the top three this year were Apple, Google and Microsoft. The top 10 in four Asian companies, including Toyota Motor Back 2 ranked 5, South Korea LG Electronics increased by 20 to 7, the first list were ranked China’s BYD 8, up four names Sony column 10.

Ranking of Asian enterprises, China’s development is most rapid, and the same number of Japanese enterprises, including: BYD (8), Haier (28), Lenovo (30), China Mobile (44) and HTC (47). Other scores were nullified, Asian companies, as well as South Korea’s Samsung (11), Tata Group (17), Nintendo (20), South Korea’s Hyundai Motor (22), Honda (26), Japan, Fast Retailing (27), India Reliance Industries (33).

“Business Week” rankings according to Boston Consulting executives of major companies in the world each year to conduct the investigation determined. The top 25 companies, most from outside the United States, since 2005, “Business Week” the first time since starting the selection of this situation. The data showed that the U.S. is no longer the leading innovation countries.