Kingsoft

Yahoo confirmed that from this month online testing Bing search results. Yahoo said that this switch will occur in August or September, if the test is not going well, will be extended backwards.
Yahoo said in a statement, “Although we have already begun to test the line, but this month, we will search for the online test Microsoft’s Yahoo offer organic search and paid search results.” This statement is a Yahoo Feng Bing search deal Yahoo and discussed the e-mail as part of the content is of great concern to advertisers.

Yahoo said, “During this period, the content will be tested there is uncertainty, however, paid search, Yahoo will try to ensure that the number of lower level during this period, so as not to affect advertisers.” Yahoo said the switch will occur in this in August or September, if the test is not successful will be extended backwards.

Yahoo reiterated the importance of the switch. Market research firm comScore data show, Bing technical support 30% of the global organic search and paid search requests. Last year in July, Yahoo reached a search advertising partnership with Microsoft deal, Yahoo will give up its own search technology, technical support by Bing Yahoo’s search business.

Yahoo CEO Carol – Bartz (Carol Bartz), said Yahoo and Microsoft in the search area can not compete, Microsoft has proven itself willing to invest in the search, while Yahoo can not do this. Under the cooperation agreement, Yahoo will retain 88% of its revenues from web search business, Microsoft will get the remaining 12% of the revenue.

Bartz said, “In essence, we can not pay any costs in the case were virtually all search revenue, because Microsoft wants to invest, and hope to win. Cooperation can make us better to invest in the portal Website, content and advertising. ”

Bartz said that Yahoo will focus on content creation, including the serious news to gossip. Meanwhile, Yahoo will be dedicated to advertising, as Yahoo and Bing search, and sales of Microsoft and Yahoo portals pay click on the text ads. Yahoo will also focus on the value of search advertisers.

Yahoo’s deal with Microsoft, not only between the elimination of a major competitor Yahoo, and Microsoft has doubled the size of Bing, while Microsoft is saving large sums of money, because it no longer spending huge sums to buy Yahoo.

Microsoft said that Yahoo’s deal does not involve all the company’s Internet assets and products, e-mail, instant messaging, brand advertising or any other business. Yahoo Mail and Microsoft Hotmail are still competing.