Baidu became the second fastest growing global brands
Gradually people began to leave in Google, the Chinese local Internet search engine Baidu is the world’s list hundred brand value as the second fastest growing global brand.
Baidu’s brand value substantially over the past year, an increase of 62%, exceeding the eBay, Goldman Sachs and other international brands Sony, reaching 94 billion U.S. dollars. According to the British "Financial Times" reported that the largest advertisers WWP commissioned Watertown produced in 2010 "BrandZ 100 Global Value Brands" list, the Chinese brands account for 7 seats, the number of the largest in history. Asian brands in the top 10 chart for the first time, Chinese brands accounted for half of the seats.
Then release the fifth consecutive year BrandZ hundred global brand ranking, is the only view of the consumer on the brand value assessment system included in the ranking. In the past five years, the value of the global total of hundred increased by 40%; At the same time, consumers buy products, brand factors from 69% to 87%.
April 29 morning, Baidu has released the first quarter 2010 earnings. Baidu CEO Robin Li, chairman and held in a conference call later that Baidu has benefited from Google out, and he also stressed that Baidu also rely mainly on their own future growth.
Data show that Baidu first quarter revenues 1.294 billion yuan, growth of 2.6%, up 59.6%; operating profit of 530 million yuan, growth of 14.9%, up 167.4%, net profit of 4.8 billion yuan, up 165.3 percent.
Li said Baidu’s first quarter, although results are seasonal, but the company’s new record high revenues and profits growing strong. Its on December 1, 2009, launched a search marketing professional version, that phoenix nest systems, revenue performance than expected. Its also said the next step will focus on further developing the education market, no plan involved in the tourism market. When it comes to Baidu strategic overseas markets, he said that the current market, Baidu in Japan, still in the stage of improving product quality.
According to filing shows online advertising revenue is still a mainstay source of Baidu, the proportion of the total close to 100% of revenue, advertising revenue in the first quarter reached 1.293 billion yuan, growth of 2.7%, up by 59.7%. First quarter gross profit rose 32.3%, gross margin reached 67%, while operating expense ratio compared to last quarter and has declined over the same period last year.
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